Chief Marketer
we've got a lot to talk about
September 24, 2023

SheaMoisture’s new campaign "Black Men Love," which kicked off Sept. 12 with a digital content series depicting personal stories of everyday Black men, aims to reshape how masculinity within the Black male community is portrayed. The vignettes highlight the various ways Black men show love through their roles as fathers, teachers, partners and professionals.

“As you look at the traditional conversation around Black men in the media and commercial landscape, there's more of a negative or singular stereotype that defines Black men and Black male masculinity,” SheaMoisture CMO Taydra Mitchell told us. “We wanted to take a moment and take a stand in terms of helping to reshape and rejigger that narrative, and redefine how Black male masculinity is portrayed.”

At the same time, the community is increasingly interested in wellness and mental health. “There's an evolution that's taking place,” Mitchell said. “And even post-Covid, you're now starting to see them talk about it differently. You're starting to see them be more vulnerable and much more open around what masculinity means.”

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

Meanwhile, as new AI tools continue to launch in the marketplace, opportunities arise for marketing and PR to collaborate on data sharing, analytics, gauging public sentiment, brand awareness efforts, and more. Here are three ways marketing and PR can work together on integrated, AI-driven strategies.

Finally, we recently brought you email marketing tips gleaned from HubSpot’s annual INBOUND conference. Here’s a tour of what stood out most to us from an event production and marketing strategy perspective, from wearable tech to accessibility to community building.

Until next week,

Kaylee Hultgren
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at [email protected] or call (203) 899-8494.

Looking for a partner, technology provider or supplier? The search is over. Check out the marketer's #1 choice in partner resources, the Marketing Resource Directory, and find your next solution provider today.
This newsletter is brought to you by:

Sept. 26, 2pm: Chief Marketer LinkedIn Live With Sarah Crockett, Global CMO at Dickies

Save the date for our inaugural Marketers on Fire LinkedIn Live on Sept. 26 at 2pm EST. Our first guest: Sarah Crockett, Global CMO at Dickies.
Read More

Email Marketing Tips to Increase Open Rates, Clicks and Conversions

Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
Read More

Super League Gaming CEO Ann Hand Dishes on the In-Game Advertising Market

SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.
Read More

Marketers on Fire: UScellular CMO and SVP Eric Jagher

We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.
Read More

The New Messaging Tactics for B2B Public Relations Pros

Fresh tactics to ensure your B2B messaging reaches your prospects.
Read More

Partner Content
Unlock the Full Potential of Email Address Intelligence

Email is more than just sending messages: discover data-driven insights, innovative tactics, and maximize ROI with AtData's latest white paper on Email Intelligence. Delve into actionable strategies, future trends, and get to know the person behind the email address. Your key to outperforming competitors awaits. Download Now.

Facebook   Twitter   LinkedIn

read more about
The Business Value of Consent and Preferences
The 2023 Chief Marketer Future CMOs
Trust: A Marketer's Competitive Advantage
CM 2023 B2B Marketing Outlook Survey
Creating Personalized Consent-Driven Experiences
The 2023 CM200