SheaMoisture’s new campaign "Black Men Love," which kicked off Sept. 12 with a digital content series depicting personal stories of everyday Black men, aims to reshape how masculinity within the Black male community is portrayed. The vignettes highlight the various ways Black men show love through their roles as fathers, teachers, partners and professionals.
“As you look at the traditional conversation around Black men in the media and commercial landscape, there's more of a negative or singular stereotype that defines Black men and Black male masculinity,” SheaMoisture CMO Taydra Mitchell told us. “We wanted to take a moment and take a stand in terms of helping to reshape and rejigger that narrative, and redefine how Black male masculinity is portrayed.”
At the same time, the community is increasingly interested in wellness and mental health. “There's an evolution that's taking place,” Mitchell said. “And even post-Covid, you're now starting to see them talk about it differently. You're starting to see them be more vulnerable and much more open around what masculinity means.”
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
Meanwhile, as new AI tools continue to launch in the marketplace, opportunities arise for marketing and PR to collaborate on data sharing, analytics, gauging public sentiment, brand awareness efforts, and more. Here are three ways marketing and PR can work together on integrated, AI-driven strategies.
Finally, we recently brought you email marketing tips gleaned from HubSpot’s annual INBOUND conference. Here’s a tour of what stood out most to us from an event production and marketing strategy perspective, from wearable tech to accessibility to community building.
Until next week,
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