Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

October 22, 2013

Using Data to Give Experiences and Engagement Context

New DMA Study Examines Impact of Data on Economy

BrandSnap Analyzes Value of Social Engagement

Chief Marketer Listline

Using Data to Give Experiences and Engagement Context

By Michael Miller

To connect with their audiences, marketers must place a greater emphasis on customers’ wants, needs and desires. Learn how data can help marketers connect experience and engagement for more relevance.
FULL ARTICLE

Don’t miss out on these 369,000 educated and intelligent subscribers who are curious, politically engaged and financially secure. 70 mailers continue! Select Enhanced, Canadian, Political Affiliation, Religious/Charitable Donors, Marketing Genetics Enhanced, or International. Successful for publishing, financial, commercial, cultural, fundraising, political, Canadian and International mailers. Cindi Nowatnick, Infogroup Targeting Solutions, 402.836.6238.

New DMA Study Examines Impact of Data on Economy

By Beth Negus Viveiros

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study from the Direct Marketing Association.
FULL ARTICLE

BrandSnap Analyzes Value of Social Engagement

By Beth Negus Viveiros

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
FULL ARTICLE

Chief Marketer Listline

By Casey McClay

Each week, Chief Marketer and NextMark feature a selection of files new to market. Lists offered this week include Vermont Teddy Bear PIP and the Conde Nast Statement Program.
FULL ARTICLE

Year-round email now available

The American Association of School Administrators list now has year-round email options to help you reach this influential group shaping the future of education. Pair postal and email one-to-one for effective marketing. For full info contact Caroline Monek, 703.706.0305.

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