Imagine – Helmsley’s Hotel Ad Is Too Modest
There's no reason why this ad can't say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand
There's no reason why this ad can't say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand
Online shoppers are more likely to purchase a new or unfamiliar brand if they are offered free return shipping, guaranteed satisfaction and the ability
Don't look "impiric" up in your Funk & Wagnall's, because it's not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,
Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you
Many women may be loath to admit it, but the song Marilyn Monroe made famous, "Diamonds Are a Girl's Best Friend," has more than a ring of truth today.
As women move onto the Internet in big numbers - by 2003, 49% will use the Internet compared with 21% in 1998 - marketers are finding that their Web behavior
With a list of some 55,486 recipients, this magazine goes to people in companies involved in the distribution of food, grocery, and non-food products.
U.K. travelers like -- and want to receive more- direct communications, but a whopping 81% don't currently participate in loyalty building schemes.These
Direct marketing firm MeritDirect, Stamford, CT, has signed an agreement with Libey Inc. for Libey to create and produce a series of CEO and senior management
Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding