Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the

Brand advertising doesn't have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

..is another man's "pop-culture archive." In Alex Shear's world, branded products offer both a link to marketing's past and a bridge to its future.You

Catalog browsing is favored over Internet shopping for holiday purchases according to the Pitney Bowes Holiday Shopping Study.The study found that U.S.

Thomas Register E-Mail This file names 659,893 on-line members. These individuals, at-business address, rely on Thomas Publishing's information products,

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare

Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I've fought to keep abreast of terminology.In

viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true