It's a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT's very own Curmudgeon-at-Large,

The image of cyberspace as the final frontier was reaffirmed yesterday at a panel discussion on electronic prospecting. Among companies that would provide

In 2005, consumers will spend more than $632 billion offline as a direct result of research they conducted in cyberspace, a number that dwarfs the $199

Online shoppers can be E-bivalent Newbies; Time-Sensitive Materialists; Clicks & Mortar; Hooked, Online & Single; Hunter-Gatherers; or Brand Loyalists,

Home Shopping en Espanol (HSeE), the Spanish-language unit of the television shopping network, will debut nationwide on July 4. After a two-year daily,

This new e-mail list of subscribers to Solid State Technology is now available from IDG List Services. The list consists of over 24,000 subscribers and

Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that's anchored by little star power, a title

Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the

Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry's composition. And the Internet

Tell me if this doesn't sound like a description of your company. You market a variety of products and services to a large customer database using all