CM Weekly June 5, 2022 Chief Marketer’s monthly Marketers on Fire series spotlights high-level marketing executives at the top of their game, leading agile teams, harnessing innovation and embracing the latest marketing trends that move the needle for their brands. Thus far this year, we’ve delved into the data-driven strategies honed by ZenBusiness CMO Ryan…
CM Weekly May 30, 2022 Statistics about the importance of brand purpose and its impact on purchasing behavior abound in the marketing industry. Here’s one: 66 percent of online respondents would consider a company’s purpose when deciding to make a purchase, according to Porter Novelli’s 2021 Purpose Perception Study. And the numbers increase when considering…
CM Weekly May 29, 2022 Statistics about the importance of brand purpose and its impact on purchasing behavior abound in the marketing industry. Here’s one: 66 percent of online respondents would consider a company’s purpose when deciding to make a purchase, according to Porter Novelli’s 2021 Purpose Perception Study. And the numbers increase when considering…
CM Weekly MAY 2, 2022 If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if…
CM Weekly MAY 1, 2022 If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if…
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
CM Weekly January 10, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…
CM Weekly January 9, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…
Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.
A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity...or taste.