Search Results For: data
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Direct Marketing | Print
Marquis de Sade, Author of Owner’s Manuals
IT’S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias
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Direct Marketing | Print
An Owner’s Manual
I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It’s arguable you haven’t the faintest
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Direct Marketing | Print
Time Starved? Join the Club
TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership
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Direct Marketing | Print
List Source
Irish Eyes With a Hint of Garlic A list of more than 22,000 rural Americans who ordered potatoes, garlic, shallots and scallions from this gardening catalog
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Direct Marketing | Print
Increasing Profits by Not Mailing
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,
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Direct Marketing | Print
Up in the Air in Europe
THE OUTCOME OF the current European Union-United States talks on the EU’s data-protection directive-and of the so-called safe harbor measures proposed
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Direct Marketing | Print
THE NEW CREW
To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.
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Direct Marketing | Print
LISTLINE
Focus Direct Buys Creative List Solutions San Antonio, TX-based Focus Direct Inc. has acquired Creative List Solutions, Provo, UT.The transaction delivers
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Direct Marketing | Print
Building a Business Case for a Marketing System
PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions
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Direct Marketing | Print
Farmers
ORGANIC FARMERS are the most conspicuous holdovers of America’s steady transition from family farming to corporate agribusiness. But expansion in the