On Talking to Your CFO: Proving Marketing’s Value in Four Steps
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by Chief Marketer Staff
CMOs are under pressure to do more with less while providing tangible outcomes that drive the business forward. As such, marketers must deliver concrete evidence of their programs’ effectiveness using metrics that CFOs understand and can endorse, according to a column in AdExchanger. Here are four critical steps to focusing on the right KPIs, instead of relying on vanity metrics.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.