On Talking to Your CFO: Proving Marketing’s Value in Four Steps

Posted on by Chief Marketer Staff

CMOs are under pressure to do more with less while providing tangible outcomes that drive the business forward. As such, marketers must deliver concrete evidence of their programs’ effectiveness using metrics that CFOs understand and can endorse, according to a column in AdExchanger. Here are four critical steps to focusing on the right KPIs, instead of relying on vanity metrics.


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