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Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2017 Chief Promo Marketer (2/14/17) Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2017 Chief Promo Marketer (2/14/17) More…   SPONSORED BY: Powering Past Friction […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 10, 2017 Brands that Scored a Super Bowl Social Touchdown Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored. More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 9, 2017 Strategies for More Effective Lead Scoring To decrease the length of the sales cycle and increase ROI, it's important to continually fine tune lead scoring models. Learn how you can optimize campaign performance. More… SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 3, 2017 Pre-Super Bowl Marketing is an All-out Blitz Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday. Here's a […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 7, 2017 Amazon and PayPal in Online Payment Talks Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue. More… SPONSORED BY: Improve Sales […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 2, 2017 Marketing Automation Boosts Engagement for GM Nameplate Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement. More… SPONSORED BY: Reach Business, Engineering & IT Pro’s […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 Heineken CMO on Dos Equis "Most Interesting" College Football Playoff Deal Heineken CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one. More…   SPONSORED BY: […]

Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic Millennials will account for a third of retail sales in 2020. Businesses not thinking about how to interact with this […]

Chief Business Marketer   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2017 Top Legal Issues Facing Marketers in 2017 Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown. More… SPONSORED BY: Powering Past […]

Chief Marketer Tech Talk   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 24, 2017 Engaging Millennials With Agile Digital Ecosystems Consumer financial services companies are taking advantage of the latest martech innovations  to serve their most elusive market, millennials, providing them with relevant content when and where […]