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Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 9, 2017 PURLs Engage Nationwide and Yodle Direct Mail Recipients Everyone is the star of their own movie, and personalized URLs are one way to put direct mail prospects’ names in lights. Learn how Nationwide and Yodle […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 7, 2017 Customer Data Management: What Really Matters How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers. More… SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2017 Snap a Guinness Mustache to Benefit Charity The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day. More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 2, 2017 ABM Helps Engage B2B Buyers Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 28, 2017 Allstate Revamps "Worth Telling" Content Marketing Campaign Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events supporting Black History Month. […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 24, 2017 Small Fish in a Big Pond? Tips to Crush the Competition You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 23, 2017 Relevant Content Helps Engineering360 Target Millennials Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers. Learn how the portal is helping manufacturers connect with target audiences.  More… SPONSORED BY: […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 21, 2017 Why Marketers Should Put on Wearables Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go. More… SPONSORED BY: PRO […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 17, 2017 The Adult Happy Meal: Burgers, Beers & a Feather Duster Brands can dish up some zany promos, but the Burger King Adult Meal hits the list of hmmm … wonder what kind of rumble […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 16, 2017 Exclusive B2B Lead Gen Survey  What are the best sources of leads? What the the biggest issues in lead attribution? In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the […]