Newsletters

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 28, 2017 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More…   SPONSORED BY: A Free Webinar: 10 Common Webinar Mistakes To Avoid In 2018 On Thursday, December 7, […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 21, 2017 Improving SEO: How to Set Up a Diverse Link Profile Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.  More… SPONSORED BY: 5 Marketing Trends to Bet On in 2018: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 17, 2017 11 Tips to Sprinkle a Little Glitter on Holiday Marketing Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works. More…     5 Marketing Trends to Bet On in 2018: […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 16, 2017 Medidata Builds B2B Branding Platform on Hope A branding platform centered on creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 14, 2017 Masters of Martech New special report: how leading brands like Johnson & Johnson, Purina Animal Nutrition and National Instruments are using martech to manage data and drive success More…   SPONSORED BY: A Free Webinar On Artificial Intelligence For Marketers Join […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 10, 2017 Intel Holiday Campaign Plays on Gift Giving As holiday marketing mania takes flight, Intel is in the mix with a new campaign featuring LeBron James and Jim Parsons. More…     The Marketing Technology Conference of the Year LIMITED SEATS […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 9, 2017 Millennial Marketers Want You to Get Involved: Survey Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NY survey. More…   The Marketing Technology Conference of the […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 7, 2017 Platform Integration Improves UL’s Marketing Focus Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator. More…   The Marketing Technology Conference of the Year LIMITED SEATS REMAIN! Join 1,000 […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 3, 2017 After Women Cry Foul, an IKEA Ad is Yanked An Ikea ad in China was pulled after it was called sexist by some viewers. The theme plays off a painful struggle women in that country have been dealing with for […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 02, 2017 Georgia-Pacific Pro’s Personal Bathroom Chatter Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach to over 30MM professionals activating real results for […]