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Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 2, 2017 4 Pitfalls When Capitalizing on Nostalgia Marketing Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing. More…   SPONSORED BY: The 2018 Ex Awards For more than a decade, the […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 21, 2017 The 2017 B2B and Martech Top 10 Happy Holidays! Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up. More… SPONSORED BY: Accelerate Your Pipeline Success with these Serious Tech Buyers Contact John […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 15, 2017 How to Turn Holiday Bargain Hunters into Loyal Customers Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers. More…   SPONSORED BY: In this webinar, you’ll learn the […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 14, 2017 What Do Marketers Really Want? Let's talk. How can you get c-suite buy in? What works to bridge the sales and marketing divide? Respondents to Chief Marketer's 2018 B2B Trend Report tell us what is on their mind in this new […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 12, 2017 Customer Loyalty: Three Tips to Earn It and Keep It Don't let holiday shoppers go astray. To maintain customer loyalty, here are three tips for retailers to apply today. More…   SPONSORED BY: 5 Marketing Trends to Bet On in 2018: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 8, 2017 Take a Spin through the Year's Best Auto Activations Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others. More…     5 Marketing Trends to Bet On in […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 7, 2017 GE Digital Stays on Top of Martech Trends Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI. More… SPONSORED BY: Reach Highly Responsive […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 5, 2017 25 Ways to Communicate With Customers at Christmas By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business. Here's 25 tips.  More… SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 1, 2017 Better Webinars in 2018: 10 Tips Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event. More…     A […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 30, 2017 November’s Top 10 B2B and Martech Tales Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017. More… SPONSORED BY: Get connected to over 1.3 million lawyers & […]