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Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Mapping Content to All Points in the Customer Journey While still a challenge, the good news for marketers is that the technology to map customer responses to specific content is a rapidly improving sector of martech. More… SPONSORED BY: Reach Highly […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Storymaking: How to Shape the Stories that People Share about Brands Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative. More…   SPONSORED BY: The PRO Awards […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 13, 2018 New Action Steps for Sure-Fire Conversions Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise. . More…   SPONSORED BY: New Action Steps for Killer Conversions […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 9, 2018 How to Make GDPR Work for Marketing Teams The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes. More…   SPONSORED BY: New Action Steps for […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 8, 2018 7 Ideas for Interactive B2B Email Marketing Interactive B2B email is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership February 6, 2018 Top Trends in Audio Branding Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's 10 audio trends to watch. More… SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 2, 2018 KFC's New CMO Chats About Reba and the New Campaign Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More…   SPONSORED […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 1, 2018 You Need People to Power Technology: Brinker At the recent NEDMA MTech Summit, Scott Brinker discussed why it is crucial to hire the right team to power marketing technology investments. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 30, 2018 KFC's New CMO on Reba, AI and What Keeps Her Up at Night Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 26, 2018 3 Ways Sports Marketers Can Improve ROI With the Super Bowl and the Olympics right around the corner, there’s no better time to talk about how sports marketers can tap into some of the major trends affecting sports. More…   […]