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Chief Direct Marketer View Web Version April  23, 2014   Geotagging Helps Genghis Grill Engages Diners Via Instagram Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill interact with diners posting photos and status updates during their meals. Keywords and mobile geotagging are enabling the company to monitor customers' perceptions about the restaurant and its offerings.  […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results April 22, 2014 EMC Creates Centralized Global Database Optimizing Mobile Marketing Apps With Analytics Top 3 Marketing Automation Worries: Survey Big Data for Smaller Businesses New Penton Database Offers Targeted B2B Data EMC Creates Centralized Global Database […]

View Web Version Chief Marketer – This Week The week’s most relevant content from around the web and why it’s important. from the editors of Chief Marketer, and DIRECT April 18, 2014 Brand Experiences Drive Big-Time Results for Interactive Video 9 Ways the CMO Role Impacts Your Bottom Line Content Marketing is NOT Advertising How […]

Chief Direct Marketer View Web Version April 16, 2014   Optimizing Mobile Marketing Apps With Analytics Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers. Read how […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 15, 2014   4 Real-Time Engagement Strategies How YOU Can Win a 2014 PRO Award 4 Tips to Make Campaigns Work Across all Screens Six Mobile Messaging Types and How to Use […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 11, 2014   New Penton Database Offers Targeted B2B Data Posting a Video on YouTube? 4 Steps to SEO it. Top 3 Marketing Automation Worries: Survey The […]

Chief Direct Marketer 4-9-2014 View Web Version April 9, 2014   Top 10 Predictions for Customer Communications Management Customer communications management is a vital component of any business. But enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects. More…   SPONSORED BY: […]

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends April 8, 2014     Developing Sophisticated Lead Scoring Content Sharing Impacts Vendor Selection: Study Do You Have a True B2B Marketing/Sales Partnership? Big Spike in Marketing Technology Use by Progressive B2B Companies LeadsCon New York Call for Speakers   Developing Sophisticated […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 4, 2014   Hotels.com Campaign is, Well Obvious 11 Tips for Building Your Email Marketing List Big Spike in Marketing Technology Use by Progressive B2B Companies IKEA […]

Chief Direct Marketer Disrupting the Path to Purchase | Clickthrough Rates | View Web Version April 02, 2014   Why Marketers Must Disrupt the Path to Purchase Shoppers are doing more and more research online before buying, from a variety of devices. Parago conducted shopper research during the last holiday shopping season to identify emerging […]