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View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 5, 2014   Sports and Loyalty Marketing Help Papa John’s Bring in the Dough Use All Five Senses in B2B Marketing Technology Tools for Streamlining Online Marketing B2B Marketing Toolkit More Quality Leads Needed in Education […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer March 07, 2014 Marketers Feel Unprepared to Manage Big Data: IBM Study Social Complaints on the Rise Marketing Wizardry Pulled Hostess Back from the Brink How Grocers Transform Traditional Shopping Habits with Digital […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer February 28, 2014   Take a Chance With Marketing Strategy Faster Email Tech Means Higher Conversion Rates Brand-Building On Social Media Crowdsourcing and Lead Gen Programs Go Hand […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 26, 2014   Dos and Don’ts for Using Video in Email Creating Mobile Apps for B2B Sales & Marketing Enewsletters Outperform B2B Promotional Emails: Study Social Complaints on the Rise RPI Versus RFM: Real-Time Business-to-Business Marketers […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results March 04, 2014 Marketing Tech Integration Remains a Challenge Q&A: CMO Council’s Liz Miller on Marketing Tech Trends Marketers Feel Unprepared to Manage Big Data: IBM Study What You Need: Tech Requirements for Lead Gen Super Bowl […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer February 21, 2014   5 Tips to Make Video Marketing Work Hard for Your Brand How do You Stack up in Content Marketing: Infographic A Guide to Stealing […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 19, 2014   Digital Ad Test Drives Scion Sales TCPA Changes Bring Accountability for Call Centers Direct Mail in the Digital Communication Era 4 Tips for Improving Your Mobile Data Strategy Make Your Email Look More […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer February 18, 2014   8 Marketing Trends You May Not Be Thinking About, but Should Be 5 Big Agency Owner Mistakes Make and How to Avoid Them The Best Advertising and Marketing Jobs […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT February 14, 2014   “Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue Subaru Winterfest Amplifies Experiential Side Are Teens Really Unfriending Facebook? The Best Advertising […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 12, 2014   Listen and Learn: Observing Your Customers’ Online Behavior Utilizing Advanced Analytics to Improve B2B Marketing Efforts What You Need: Tech Requirements for Lead Gen Tech Primer: What APIs Mean to Marketing Unsubscribe from […]