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View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 28, 2014   A Surprising Presence at SXSW with Charitable Guerilla Marketing Pssssst. Have you heard… 12 Social Marketing Changes YOU Need to Know About Westin Puts […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 21, 2014   Do You Have a True B2B Marketing/Sales Partnership? In Branding, First Impressions Count Penguin Magic’s Engagement Trick LeadsCon New York Call for Speakers Increasing the Potential of Your Email File Direct Mail Tips: […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results March 20, 2014 Q&A: Enova’s DeCosmo on Analytics Tech Trends Tech Trends: Wearables, WhatsApp, Instagram and Beacons How to Automate Lead Verification Technology Tools for Streamlining Online Marketing Tips for Better Triggered Online Campaigns Q&A: Enova’s DeCosmo […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT March 21, 2014   Lead Gen Programs Need to Stay Positive How Hashtags Can Drive Business MillerCoors Boosts Digital Video Spending by 50% Paid Promos and […]

Chief Direct Marketer 3-19-2014 View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 19, 2014   Six Factors for Bridging Direct and Brand Marketing How to Automate Lead Verification Are You Deep Discounting? Maybe You Shouldn’t Be Tech Trends: Wearables, WhatsApp, Instagram and Beacons Tips […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer March 18, 2014   Special Report: Following Digital Footprints to Make Sense of All Your Data Points Tech Trends: Wearables, WhatsApp, Instagram and Beacons Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer and DIRECT March 14, 2014   Tips for Better Social Marketing Beyond the Big Data Hype CM Asks…What Are Your Biggest Data Challenges? Amazon Prime Membership Goes Up […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 12, 2014   CM Asks…What Are Your Biggest Data Challenges? The Challenges and Opportunities of Native Advertising Formats Amplifying the Value of Content With Social Distribution Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards […]

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends March 11, 2014     Creating Mobile Apps for B2B Sales & Marketing Use All Five Senses in B2B Marketing RPI Versus RFM: Real-Time Business-to-Business Designing a Successful Lead Gen Form B2B Marketing Toolkit   Creating Mobile Apps for B2B Sales & […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 7, 2014   Marketing Wizardry Pulled Hostess Back from the Brink Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day 4 Market Leaders with the […]