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Chief Direct Marketer View Web Version May 21, 2014   3 Tips for Capitalizing on Mobile Messaging There's huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here's how brands can create a friendly, non-intrusive presense that adds to the personal experience users expect on these platforms. More…   SPONSORED BY: […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 29, 2014 4 Secrets to Drive In-Store Traffic and Sales with Mobile Red Roof Listened, Took Action and Now Markets a New Segment 3 Tips to Bring Life Back to those Old […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 16, 2014   Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues Change Consumer Behavior with Social Peer Pressure 3 Tips to Bring Life […]

Chief Direct Marketer View Web Version May 14, 2014   CMO Talks: 3 Things to Know Before Taking a New CMO Job CMOs are often the most fired executive in the board room. At any given time, a third of CMOs are looking for new gigs. Here's some ideas on why CMOs should choose their […]

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends May 13, 2014     Q&A with Data and Analytics Expert Dean Abbott Special Report: Inbox Confidential Full Agenda Announced for B2B LeadsCon Summit 2014 Stop Waiting for the Next Big Thing Webinar: Ideas for Driving Growth With Lead Management   Q&A […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 9, 2014   Are you in? Vine’s New Search Functionality Justin Timberlake + Sauza Tequila=Sales 3 Ways to Avoid Wasting Your Marketing Budget Retailers Look to Merge […]

Chief Direct Marketer May-7-2014 View Web Version May 7, 2014   Bangle Blend: How Alex and Ani Connect Across Multiple Platforms An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off. In this exclusive Chief Marketer profile, the Rhode Island-based company's digital strategy VP Ryan […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 6, 2014   Is Your Social Marketing Successful? Prove it Brands Create Engagement With Mobile & Social Many Forms of Measurable Metrics on Fiskars Mobile Tour Marketers Need to Improve Mobile Infrastructure: […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 2, 2014   Four Must Have Digital Marketing Competencies Are Your Emails Getting Opened? Infographic Tips to Manage Negative Social Media Feedback 300% Conversion for Sony Rewards […]

Chief Direct Marketer View Web Version April 30, 2014   Marketers Need to Improve Mobile Infrastructure: Report The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship. More…   SPONSORED BY: Need market-leading global data from prestigious pubs, catalogers […]