Newsletters

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 12, 2014   Listen and Learn: Observing Your Customers’ Online Behavior Utilizing Advanced Analytics to Improve B2B Marketing Efforts What You Need: Tech Requirements for Lead Gen Tech Primer: What APIs Mean to Marketing Unsubscribe from […]

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends February 11, 2014     B2B Traffic Doesn’t Necessarily Stop on Holidays: Study Solid Gold Case for Calibrating Marketing Automation Results Social Media Listening Helps Qualify B2B Leads Trend Report: Customer Data Platforms in 2014 Brilliant B2B: Big Brands Struggle to Understand […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer February 7, 2014   Overlooked Ways to Double Pinterest Followers: Infographic 5 Ways to Improve Social Listening Do you have a Chief Marketing Technologist? Yahoo, Buffett, SCA in […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 05, 2014   Solid Gold Case for Calibrating Marketing Automation Results B2B Traffic Doesn’t Necessarily Stop on Holidays: Study Increasing Conversions by Improving the Mobile Experience Groundhog Day: The Next Marketing Frontier? 3 Reasons You Can’t […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer February 04, 2014   Special Report: Best of Holiday Marketing How Mobile-Friendly Retailers Engage Consumers—And Boost ROI Activating Measurable Local Marketing Campaigns Still a Challenge: Study Special Report: Best of Holiday Marketing By […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT January 31, 2014   Special Report: Best of Holiday Marketing Activating Measurable Local Marketing Campaigns Still a Challenge: Study 5 Things CMOs Should Think About Before […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 29, 2014   4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen RPI Versus RFM: Targeting the Frequent Traveler Emails We Love: Sock It To Me Trend-Driven Resolutions For Retail Loyalty Marketers How Mobile-Friendly […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results January 27, 2014 Trend Report: Customer Data Platforms in 2014 Lead Scoring Tech Helps DocuSign Find Common Ground The Importance of Technology and Automation in Lead Gen Infographic: 5 Social Media Marketing Predictions for 2014 Trend Report: […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer January 24, 2014   Is 2014 the Year for Personalizing Big Data on Screen? 20 Ways to Prove ROI at Events Will Card-Linked Marketing Replace Existing Types? 7 […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 22, 2014   Why Segmentations Fail—And How to Make them Succeed What to Ask Before Developing Marketing Content 10 Ways to Reach New and Younger Audiences with Social Media Branding Creating B2B Engagement on LinkedIn With […]