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Chief Direct Marketer View Web Version June 11, 2014   Subway $5 Footlong Success Shows the Power of Simplicity In cooking and in marketing, sometimes the simplest ideas yield the best results. Consider the humble local beginnings of the Subway $5 footlong campaign, which started in one local franchise and grew into a national success […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 02, 2014 Does Targeted Push Text Work Better than Broadcast? Report This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast. More… SPONSORED BY: Chief Marketer’s PROMO Top ShopsA Round-Up […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 6, 2014   Do you Know What Twitter Cards are? 8 Types for your Business Popular Styles of “Explainer” Videos 5 Elements for Successful Social Media Campaigns […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version May 29, 2014   BMA2014 Focuses on Changing B2B Buyer If you want to reach today's B2B buyer, you need to shake things up. That's the message attendees are getting loud and clear at BMA14. Learn how companies like GE, […]

Chief Direct Marketer View Web Version June 04, 2014   Getting Consumers Hyper-Engaged The tablets and smartphones in everyone's hands at all times makes it essential for marketers to craft messages that resonate anywhere, at any time. Here's Google's James Beser's thoughts on consumer engagement from Integrated Marketing Week in New York. More…   SPONSORED […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 30, 2014   5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget 50 Top Digital Marketer Twitter Tweeters Understanding IT and Marketing: Financial […]

Chief Direct Marketer View Web Version May 27, 2014   5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget Sure, big brands like Coca-Cola and Johnson & Johnson are spending millions and millions of dollars to reach fans of the FIFA World Cup. But smart marketers on a budget can use Twitter and […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results May 27, 2014 A Look at David’s Bridal’s Digital Marketing Trousseau IBM Summit Focuses on ‘Human-Centric’ Thinking Digital Transformation, The Next Level of Sales Enablement 4 Secrets to Drive In-Store Traffic and Sales with Mobile 3 Steps […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 23, 2014   5 Vine Videos for Your Enjoyment and Entertainment VF Corp. Shares Two Systems to Measure ROI Old Bay Expands to Craft Beer, the Freezer […]

Chief Direct Marketer View Web Version May 21, 2014   3 Tips for Capitalizing on Mobile Messaging There's huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here's how brands can create a friendly, non-intrusive presense that adds to the personal experience users expect on these platforms. More…   SPONSORED BY: […]