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View Web Version Chief Marketer – This Week The week’s most relevant content from around the web and why it’s important. from the editors of Chief Marketer, and DIRECT April 18, 2014 Brand Experiences Drive Big-Time Results for Interactive Video 9 Ways the CMO Role Impacts Your Bottom Line Content Marketing is NOT Advertising How […]

Chief Direct Marketer View Web Version April 16, 2014   Optimizing Mobile Marketing Apps With Analytics Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers. Read how […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 15, 2014   4 Real-Time Engagement Strategies How YOU Can Win a 2014 PRO Award 4 Tips to Make Campaigns Work Across all Screens Six Mobile Messaging Types and How to Use […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 11, 2014   New Penton Database Offers Targeted B2B Data Posting a Video on YouTube? 4 Steps to SEO it. Top 3 Marketing Automation Worries: Survey The […]

Chief Direct Marketer 4-9-2014 View Web Version April 9, 2014   Top 10 Predictions for Customer Communications Management Customer communications management is a vital component of any business. But enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects. More…   SPONSORED BY: […]

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends April 8, 2014     Developing Sophisticated Lead Scoring Content Sharing Impacts Vendor Selection: Study Do You Have a True B2B Marketing/Sales Partnership? Big Spike in Marketing Technology Use by Progressive B2B Companies LeadsCon New York Call for Speakers   Developing Sophisticated […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 4, 2014   Hotels.com Campaign is, Well Obvious 11 Tips for Building Your Email Marketing List Big Spike in Marketing Technology Use by Progressive B2B Companies IKEA […]

Chief Direct Marketer Disrupting the Path to Purchase | Clickthrough Rates | View Web Version April 02, 2014   Why Marketers Must Disrupt the Path to Purchase Shoppers are doing more and more research online before buying, from a variety of devices. Parago conducted shopper research during the last holiday shopping season to identify emerging […]

Chief Direct Marketer 3-28-2014 View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer, and DIRECT March 28, 2014   Benchmarking Your “Customer Relationship Maturity Level” When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse Activities, Stats, Trends […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 1, 2014   A Surprising Presence at SXSW with Charitable Guerilla Marketing Westin Puts $15 Million Against its new “Well-Being Movement” Campaign Penguin Magic’s Engagement Trick A Surprising Presence at SXSW with […]