Newsletters

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends May 13, 2014     Q&A with Data and Analytics Expert Dean Abbott Special Report: Inbox Confidential Full Agenda Announced for B2B LeadsCon Summit 2014 Stop Waiting for the Next Big Thing Webinar: Ideas for Driving Growth With Lead Management   Q&A […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 9, 2014   Are you in? Vine’s New Search Functionality Justin Timberlake + Sauza Tequila=Sales 3 Ways to Avoid Wasting Your Marketing Budget Retailers Look to Merge […]

Chief Direct Marketer May-7-2014 View Web Version May 7, 2014   Bangle Blend: How Alex and Ani Connect Across Multiple Platforms An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off. In this exclusive Chief Marketer profile, the Rhode Island-based company's digital strategy VP Ryan […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 6, 2014   Is Your Social Marketing Successful? Prove it Brands Create Engagement With Mobile & Social Many Forms of Measurable Metrics on Fiskars Mobile Tour Marketers Need to Improve Mobile Infrastructure: […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 2, 2014   Four Must Have Digital Marketing Competencies Are Your Emails Getting Opened? Infographic Tips to Manage Negative Social Media Feedback 300% Conversion for Sony Rewards […]

Chief Direct Marketer View Web Version April 30, 2014   Marketers Need to Improve Mobile Infrastructure: Report The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship. More…   SPONSORED BY: Need market-leading global data from prestigious pubs, catalogers […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 24, 2014 Marketing Automation Technologies: Good for Prospects and Customers Video Marketing: Using Hard Data Versus Assumption Branded Videos Losing Ground to Individual Users Sharing Same Videos Marketing Automation Trends 4 Biggest […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 25, 2014   10 Different Visuals to Increase Social Media Engagement Branded Videos Losing Ground to Individual Users Sharing Same Videos Losing Loyalty? 4 Biggest Missteps Burt’s […]

Chief Direct Marketer View Web Version April  23, 2014   Geotagging Helps Genghis Grill Engages Diners Via Instagram Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill interact with diners posting photos and status updates during their meals. Keywords and mobile geotagging are enabling the company to monitor customers' perceptions about the restaurant and its offerings.  […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results April 22, 2014 EMC Creates Centralized Global Database Optimizing Mobile Marketing Apps With Analytics Top 3 Marketing Automation Worries: Survey Big Data for Smaller Businesses New Penton Database Offers Targeted B2B Data EMC Creates Centralized Global Database […]