Newsletters

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 27, 2014   Getting the Most Out of Marketing Automation Millennials and their Love for Loyalty Programs Ritz-Carlton Leads in Shift in Social Strategies Marketing Technology: Are […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 26, 2014   What Do You Want Your Content Marketing to Achieve? Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn. B2B LeadsCon speaker Rebecca Lieb of Altimeter offers […]

Chief Direct Marketer View Web Version June 25, 2014   How Marketing Technology Can Stop Consumer Disconnect Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone. LeadsCon New York will feature marketing tech solutions to help bridge that […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 24, 2014   Are You Using Tech Solutions to Boost Your Marketing ROI? Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions. More… SPONSORED BY: B2B Lead […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 20, 2014   The Rubber Band Theory of Better Marketing Behavior One Big Marketer’s Challenge: Selling to Millennials 4 Reasons Why YOU Should Attend the PRO Awards […]

Chief Direct Marketer View Web Version June 18, 2014   IOS 8 Offers New Ways to Interact With App Users Thanks to iOS 8, if you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps. Learn the potential marketing implications of iOS 8.  More… SPONSORED BY: Reach The People […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 17, 2014   BIC Asks for Writing Samples in New Mobile Campaign BIC’s new campaign for its Cristal ballpoint asks people to submit digital writing samples from their cellphones or tablets. Its new microsite will combine and convert the […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 13, 2014   Are You Using Tech Solutions to Boost Your Marketing ROI? Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions. More… SPONSORED BY: B2B Lead […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results June 09, 2014 Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC Are You Using Tech Solutions to Boost Your Marketing ROI? Looking for a Marketing Automation Provider? Here’s 3 Things You Need to […]

View Web Version Chief Marketer – This Week The week’s most relevant content from around the web and why it’s important. from the editors of Chief Marketer, and DIRECT June 13, 2014 Jack Daniel’s is Back with its Photo-Sharing Campaign BIC Asks for Writing Samples in New Mobile Campaign Why is Facebook’s “Pages to Watch” […]