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Chief Direct Marketer View Web Version July 23, 2014   12 Tips for Better Responsive Design Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display More… SPONSORED BY: Drive Success with Proven Power – Leadership Directories Contact: Christine Greco at 914.368.1022. 4 Tips for Multi-Device Measurement Here’s four […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 18, 2014   Top 5 Marketing Technology Skills in Demand Is your marketing department optimizing all online customer touch points? If not, your team may not have the skills necessary to do the job.  Here are the five top […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 10, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat is out with its first men’s care line and it’s marketing and advertising plan veers sharply from the typical theme of sunscreen marketing featuring sunny […]

Chief Direct Marketer July-16-2014 View Web Version July 16, 2014   NASA’s Giant Step in Social Media NASA is building social colonies to raise awareness. Parago's Rodney Mason shares a first person account of how NASA is connecting with social influencers, and the lessons you can learn from their experience. More… SPONSORED BY: America's Test […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 15, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men's sunscreen. More… SPONSORED […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 10, 2014   B2B LeadsCon and LeadsCon NY: Speaker Previews Chief Marketer is proud to help program B2B LeadsCon this Aug. 14-15 in New York. Check out these preview interviews with some of the stellar industry experts lined up […]

Chief Direct Marketer View Web Version July 9, 2014   How to Make Events Work Harder The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, they represent 28% of the total marketing budget.  More… SPONSORED BY: […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 08, 2014   The Secret to Edmunds Optics' Social Boost LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics. More… SPONSORED BY: B2B Lead Gen Conference Acquire, Nurture & […]

Chief Direct Marketer View Web Version July 2, 2014   5 Tips to Execute Better Global Marketing Campaigns As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience. Learn how your brand can optimize international campaigns to […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 1, 2014   How to Make Events Work Harder The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, events represent 28% […]