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Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 08, 2014   Six Components for Online Marketing Success The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics. More… SPONSORED BY: Guess who’s powering the […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 7, 2014   Olympic Sponsorship Helps USG Leap Rebranding Hurdle Building products manufacturer USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the […]

Chief Direct Marketer View Web Version August 6, 2014   Olympic Sponsorship Helps USG Leap Rebranding Hurdle The fortunes of building materials manufacturer USG are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand. Discover how in this exclusive Chief […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 5, 2014   Cross-Device Marketing Trends & Tips Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path. More… SPONSORED BY: B2B […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 1, 2014   American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of […]

Chief Direct Marketer View Web Version July 31, 2014   Creating Customer Loyalty With Personalization Research shows that ecommerce sites that personalize the experience for customers can outsell competitors who don't cater to their users' preferences and behavior. Here's six tips.  More… SPONSORED BY: Leading Professionals, Profitable Response Contact: Mike Soltis at 914.368.1025. 5 Tips […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 29, 2014   8 Reasons Why Responsive Web Design Cannot Be Ignored Chances are your competitors have already implemented responsive web design while your customers are stuck pinching and zooming your site on their smartphones. Here are eight reasons to […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 25, 2014   Modern SEO Best Practices This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the key combinations necessary to […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 22, 2014   Smithfield Steers New App at NASCAR Fans Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands. More… […]

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 24, 2014   Connecting Great Creative and Measurable Tactics Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results. More… SPONSORED BY: B2B Lead Gen Conference Acquire, Nurture & Convert […]