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Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 1, 2015 The Future of Marketing Performance Management Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance. How can marketers measure and track success across all […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 28, 2015 Peace Talks in the Burger Wars Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite. Learn why McD's wasn't hungry for a McWhopper. More… […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 26, 2015 For Better SEO, Focus on Clear Goals and Strong Site Design Knowing what to measure and having goals is key to better SEO. Get the scoop on how to improve your search strategy from Jim McKinley of 360Partners, live from B2B LeadsCon. More… SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 121 2015 3 Must Dos When Marketing to Millennials This article goes into detail on three things that are important to keep in mind when marketing to Millennials. More…   SPONSORED BY: Reach Prospects All Year […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 20, 2015 Cultivating B2B Customer Loyalty Chief Marketer recently chatted with several featured speakers at next week's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers. More… SPONSORED BY: Video […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 25, 2015 Motivating Millennials to Share on Social Media Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market. More…   SPONSORED BY: B2C Special Report: […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 19, 2015 Reinventing the 360-Degree Customer View Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think instead think about a spiral when trying to envision your customer lifecycle. Here's why. More… SPONSORED BY: Get the Keys to […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 18, 2015 How Companies Are Marketing with Virtual Reality Virtual reality is expected to grow into a $60 billion business over the next 10 years. Here’s some interesting ways companies like Marriott, The North Face and […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 14, 2015 10 Tips to Get College Students on Your Team This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute. […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 12, 2015 Cultivating B2B Customer Loyalty Chief Marketer recently chatted with several featured speakers at this month's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers. More… SPONSORED BY: Martha Stewart Living Magazine – Now Available from Meredith and […]