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Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 27, 2015 5 Tips for Smoother Marketing Tech Implementations Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 23, 2015 7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches Turns out, an essay contest isn't just for marketers. The owner of an inn in Maine ran just such a contest to sell […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 21, 2015 Building Brand Advocacy Through Tech Solutions Here are three benefits to leveraging marketing technology at an event—and ideas for ways to turn those wins into ongoing brand advocacy. More… SPONSORED BY: Access Personnel Concepts Buyers & Put Them to Work for You. For more […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2015 PepsiCo Talks About How to be Disruptive Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves. Bradley Jakeman, […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Think Beyond Click-Based Metrics Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next. Here's why you need to look beyond the latest click. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Reebok Shuns Facebook, Finds Fame in Instagram Here's the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram. More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Data’s Role in Event Marketing: 4 Tips Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy. Learn how the right information can improve […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 13, 2015 Redesigning Business to Optimize the Customer Experience Consistency in the customer experience has become the new business imperative. An open technology ecosystem can help make that happen.  More… SPONSORED BY: B2B Multichannel Lead Nurturing […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 08, 2015 Popular Coupons Hurt Bed Bath & Beyond As consumers came to rely on Bed Bath & Beyond's popular 20%-off coupons, the company's profits are feeling the pain. More…   SPONSORED BY: 5 Keys for […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 7, 2015 For Lego, Content Builds Retail Sales and Engagement Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan. Live from the DMA's &Then, learn how Lego turns new store openings into memorable […]