MEDIAWHIZ ACQUIRES LEADROI
For those of you who haven’t heard the news, MediaWhiz
acquired LeadROI Lead Management System in April.
This acquisition boosts MediaWhiz’s Lead Management
technical capabilities, and makes the MediaWhiz lead
generation service offering one of the most competitive
in the online advertising industry.
"A robust lead management system is a great addition to
our MediaWhiz Leads offering, which includes our Full
Service Lead Programs, Registration Services, and
our Premium Lead Marketplace, LeadVIP. It sets us
apart and ensures our existing client base, which received
over 40 million leads in 2007, will see continuous improve-
ment in the performance of their lead campaigns," said Ed
Kats, Executive Vice President of MediaWhiz.
This powerful new technology makes aggregating,
distributing, and converting leads from multiple sources
more efficient and profitable. It combines the major
components of Customer Relationship Management
(CRM), and advanced opportunity delivery and tracking
services.
LeadROI was designed to remedy the critical bottlenecks that have compromised companies’ ability to maximize lead conversion rates in the past. While it was developed with the financial services industry in mind, it is fully capable of driving better ROI for companies in verticals such as auto and insurance.
If you are looking to boost lead generation campaign ROI improving your Lead Life-Cycle Management processes is the first place to start. A MediaWhiz representative will be happy to explain how these benefits can be realized by your organization.
