* American Dental Association
* Main Line Today
* Advantages
* Magic Kids Profit Grabbers
* Professionals at Home Address
* Premier Canadian Timeshare Owners
* Datran Direct Modeling Master File
* People in the News
LISTS UNDER NEW MANAGEMENT
American Dental Association
Hippo Direct has been appointed as a non-exclusive list manager and licensed data reseller for the American Dental Association. The ADA file consists of 239,924 members, which includes dentists and students. Members pay up to $1,100 in annual dues. The ADA charges a royalty fee over the base price, but selections are offered at no charge. The brokerage commission is 30%.
Selections: Phone number, age, gender, ethnicity, specialty, address type, practice type, dental school attended, graduation year, degree type, student, membership type, state/SCF/ZIP
Price: $33/M (base)
Contact: Hippo Direct, Andrew Mills (317-566-1161; andrewm@hippodirect.com)
Main Line Today
Today Media Inc. has appointed Lake Group Media Inc. to manage a list of 7,377 subscribers to Main Line Today. This regional magazine serves readers in Pennsylvania’s Chester, Delaware and Montgomery counties. An average subscriber is 55 with a $176,500 household income, according to Mediamark Research studies. The prior manager was Ruben Response, now part of Walter Karl Inc.
Selections: Gender, state/SCF/ZIP
Sample usage: Children’s Hospital of Philadelphia, People’s Light and Theatre Co., United Way of Southeast Pennsylvania
Price: $100/M
Contact: Lake Group Media Inc., Jed Dorney (914-925-2476; Jed.Dorney@LakeGroupMedia.com)
NEW LISTS
Advantages
A list of 33,983 subscribers to Advantages magazine is available from the Advertising Specialty Institute. This title reaches promotional products sales professionals, distributors and manufacturers. A separate e-mail file is offered.
Selections: Phone number, job title, number of employees, SIC Codes, industry, max per company, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Marie Briganti (845-732-7054; marie.briganti@walterkarl.infousa.com)
Magic Kids Profit Grabbers
A list of 5,262 is being offered by Magic Kids Inc. The file identifies opportunity seekers who paid $147 to start a home-based business. Those listed enrolled in a program that involves handing out fliers, business cards and posting advertisements to generate sales of children’s clothing. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)
Professionals at Home Address
This database contains more than 1 million names derived from customer transactions in the last 24 months. It comes from three direct mail sources. Segments are available for accountants, architects, dentists, engineers, nurses and veterinarians, among other professions.
Selections: Hotlines, gender, age, income, mail order buyers, lifestyle, dwelling type, direct response indicator, presence of children, state/SCF/ZIP
Price: $80/M
Contact: Boutique List Services, Joy Contreras (845-362-8912; jcontreras@boutiquelistservices.com)
CANADIAN LIST NEWS
Premier Canadian Timeshare Owners
More than 100,000 Canadian timeshare buyers are named. These individuals paid an average of $13,000 for rights to stay at timeshare resorts. Telemarketing and point of sale are the sources.
Selections: Phone numbers, province
Price: $250/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; scotth@teramedia.com)
NEW SELECTS
Datran Direct Modeling Master File
Exact age data and birth dates have become available on Datran Media’s master file. Some 20 million names are offered. About 50% of these individuals are between 18 and 34. It’s sourced from postal and e-mail transaction data. This includes applications, entry forms, purchases and other online consumer activity in specific market categories.
Additional selections: Auto, credit cards, mortgages, dating/romance, shopping, education, electronics, short term loans, finance, gifts, health, insurance, travel, debt, opportunity seekers, real estate, family, telecom, survey, sweepstakes, area code, gender, phone number, domain, Internet connection, age ranges, state/city/SCF/ZIP
Price: $85/M (hotline)
Contact: Direct Media Inc., Patrick Gelderman (203-532-2474; pgelderman@directmedia.com)
People in the News
David Semler has been named director of account management in the customer acquisition division at American List Counsel Inc. Semler’s responsibilities will include list brokerage for publishing companies and nonprofit fundraising organizations. He was formerly with ParadyszMatera.
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