Focus Worldwide has added Italian consumer and business-to-business list offerings through an alliance with M.L.S., a list brokerage and data company in Milan, Italy.
The files identify a total of more than 7 million Italian direct mail buyers. A 16 million-record lifestyle database is available as well.
Besides these properties, Focus will market an Italian business-to-business database, e-mail addresses and an insert media program in the United States.
The deal with M.L.S. follows a recent loosening of data restrictions in Italy. According to Focus Worldwide, the Italian government modified its restrictive interpretation of the European Union
