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Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing
We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.
We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.
Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
How to think about topic authority in SEO, the most important rankings factor of 2024.
We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.
A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience.
Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.
Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.
Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.
It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.