Digital + Social

In a move that will further hamper marketers

E-mail marketing intelligence service SubjectSuccess has debuted with the claim that it offers marketers real-time analysis of competitors’ electronic mail programs.

A British computer scientist has proposed a new twist on authentication that would allow e-mail senders to transport their reputations from IP address to IP address. He

In what appears to be one of the lamest acts of revenge in the history of the Internet, someone has opted my e-mail address into Omega World Travel

E-mail is by far the No. 1 way organizations that generated consumer fraud complaints communicated with people in 2006, according to a recent report by the Federal Trade Commission.

As I reported in a recent column, MarketingSherpa research into 3,637 real-life marketers’ tests showed landing-page copy tests were the big ROI winner.

Almost exactly a year after selling e-mail service provider Accucast to Premiere Global Services, Accucast

Imagine responding to what you believe is a legitimate request for e-mail submitted through your Web site and ending up in the crosshairs of a lawsuit-happy anti-spam crusader.

The following is a transcript of a telephone interview of anti-spam crusader Mark Mumma by Magilla Marketing editor Ken Magill.

In what has to be one of the most brazen requests ever by a spammer, a Russian bulk e-mailer has been demanding that recipients send him a dollar to be removed from his list.