Digital + Social

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

Long before Oklahoma activist Mark Mumma began his legal losing streak, some anti-spammers say they told him he was headed down the wrong path and could even damage their cause.

Now that he

Dave Linhardt

E-mail service provider Silverpop announced an acquisition today aiming to help marketers with long sales cycles ease some of that tension by automating some of the process, and more efficiently managing and qualifying leads.

If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

Not only is it unnecessary, it

Data giant Experian has established a beachhead in the French commercial e-mail market with the acquisition of service provider Emailing Solution.

A jury last week awarded Omega World Travel, its Web site Cruise.com and company founder Gloria Bohan, a whopping $2.5 million in damages in their defamation suit against anti-spam activist Mark Mumma.

The Utah Attorney General’s office has reportedly begun picking up Unspam’s legal bills as the two fend off porn group Free Speech Coalition’s lawsuit aiming to get the state’s so-called child-protection do not e-mail registry ruled unconstitutional.

As a result, the registry is not just a financial flop, it’s now officially a fiscal drain.

Gasp!

Having

San Francisco startup Mariposa Media announced today it is launching a service that matches marketers