Digital + Social

Only one in every 28 e-mail messages sent to business addresses was legitimate; the rest were unsolicited, according to a new report.

There’s an old story in direct marketing circles about a single word that caused a firestorm of controversy with recipients of a direct mail travel campaign to known travelers to Germany.

The word? “Because.”

Going through the checkout line at a Manhattan supermarket the other day, I received what has to be one of the stupidest free samples ever—a tiny bottle of water

I do not believe I

Listrak announced today that it has launched Listrak 4.3, the updated version of its e-mail marketing software.

According to a press release, the new version includes

Parenting Web portal BabyCenter.com yesterday launched a beta version of a new online social community for expectant and current parents as part of its Web site, in a bid to engage parents and build its appeal for brand advertisers.

The Federal Trade Commission

In suing Comcast for blocking his e-mail messages from subscribers

Am I the only one who

The direct marketing trades are about to lose one of their more experienced editors. Tad Clarke is leaving his post as editorial director of MarketingSherpa