Digital + Social

Zeta Interactive, Al DiGuido

Data services firm Melissa Data Corp. has developed a tool to help keep typos from entering e-mail lists.

Dave Linhardt isn

AOL announced recently it is checking incoming e-mail for the DKIM authentication standard.

It has also reportedly made other changes to its whitelisting policy.

Marketing services provider Epsilon made some fairly significant personnel announcements today.

Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook’s new ad platform, would reinvent the advertising and marketing

More than half of e-mail sent worldwide is authenticated, according to the most recent findings from the Authentication and Online Trust Alliance, which is expected to be released Thursday.

And here comes yet another study showing that most merchants are failing to take advantage of the opportunities presented when someone unsubscribes from their e-mail marketing program—this one from the E-mail Experience Council.

Iconix—a company whose technology aims to restore consumer trust in e-mails from companies with which they do business—has taken a significant step toward gaining a critical mass of users by getting PayPal and Trend Micro to offer its technology to their customers.