Digital + Social
-
Email
Stupid Opt-Out Watch: UNSUBSCBRIBE YOU FROM WHAT!!??
E-mail is such a wonderful medium. It allows us to be touched by strangers in ways no other form of communication before it was even close to being able to facilitate
-
Social
Office Max: Lord of the Elf Dance Once Again
If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.
-
Email
Top Firms Fumble Opt Outs: Return Path
More than 10 years since e-mail became a viable sales-and-marketing channel, many of the best-known marketers in the U.S. handle opt-outs poorly, according to a study released today by deliverability firm Return Path
-
Email
Stupid Media Watch: A Canadian Logic 101 Failure
Is there a school somewhere teaching reporters never to question privacy and anti-spam advocates’ claims? Sure seems so
-
Email
Stupid Scammer Watch: An Anal-Gland Removal Loan?
I occasionally respond to Nigerian 419 e-mails in an effort to waste the would-be scammers’ time. I do it mainly because I figure the time spent corresponding with me is time they’re not spending scamming someone else
-
Email
Deliverability Consultant Blasts ZoomInfo
Laura Atkins,e-mail deliverability consultant and proprietor of Word to the Wise, strongly criticized ZoomInfo
-
Email
Google Ends Advertising Deal with Yahoo
Google has ended its advertising agreement with Yahoo that gave Yahoo the ability to use Google to provide ads on its Web sites–and those of its publisher partners– sites) in the U.S. and Canada.
-
Email
Stupid Translation Watch: Welsh Sign Carries E-mail Auto-Reply
When a government employee in Wales sent an e-mail to a translator with the English-wording of a sign to be translated into Welsh
-
Email
Stupid Pinhead Watch: SpamZa Boy Defends Himself
The person behind SpamZa has apparently been trying to post comments on various blogs defending his failed, idiotic scheme to set up a Web site allowing people to input others’ e-mail addresses to be signed up for
-
Email
Stupid PR Watch: Counting Obama’s Chickens
As editor of now defunct dot-com trade publication iMarketing News in the late nineties and into 2001, I was forever telling reporters not to write glowing prose about companies that could be a source of embarrassment if the firms were to go belly up.