Acquisition
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Acquisition
Quaker Brings Life to Adventure DVD
Quaker Oats Co. lends its Life cereal brand to a popular children’s book series for its first animated DVD.
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Acquisition
Scion Goes Wild with Scratch Off Campaign
Scion’s gone wild in its latest campaign, targeting prime consumers of its slick vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts into high gear in September and includes wild postings and wallscapes, postcards, a micro-site …
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Acquisition
McDonald’s Taps 25 in ‘Casting Call’ Campaign
McDonald’s has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company’s first-ever online global casting call. Some 13,000 consumers from more than 100 countries around the globe submitted …
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Acquisition
Visa Puts Employee in the Prize Pool
Visa USA is offering small-business owners a hand in its first-ever national promotion aimed at small businesses. The sweepstakes, Hired for You, has an unusual grand prize: The winner gets an employee for a year, and $50,000 in Staples gift cards to …
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Acquisition
Old Navy Blows Out Its ‘Best Week Ever’
Could this week be Old Navy’s “Best Week Ever” for back-to-school sales?
A multi-pronged tie-in with VH1’s hit show Best Week Ever drives traffic to Old Navy stores with an in-store instant-win game that awards prizes each hour. The top prizes: A walk-on role on VH1’s show; Chrysler Crossfires (four winners nationally) and tickets on United Airlines. Lesser prizes include Baskin-Robbins ice cream cones, a Best Week Ever sampler CD, compiled by VH1 and discounts on Old Navy goods.
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Acquisition
Beaches Get ‘Wicked’ with Premiums, Buzz
Something wicked is brewing on New York and New Jersey beaches. In an effort to generate buzz around the Broadway hit Wicked: The Untold Story of the Witches of Oz, brand ambassadors are hitting the sand to dole out Wicked-branded premiums. …
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Acquisition
Brands Flock to USA Basketball with Sponsorships
Chevrolet, Coca-Cola Co., McDonald’s Corp., PepsiCo’s Gatorade and Molten Worldwide Distributing have teamed up with USA Basketball the governing body for men’s and women’s basketball in the U.S., to sponsor exhibition games, special events and …
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Acquisition
MasterCard, Bed Bath & Beyond Set Back-to-College Sweeps
MasterCard and retailer Bed Bath & Beyond are courting college students with a back-to-school sweeps dangling a grand-prize $100,000 for tuition. The 2006 MasterCard Back to College Sweepstakes with Bed Bath & Beyond gives shoppers one automatic entry …
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Acquisition
La Quinta Boosts Brand Via Instant-Win Game
La Quinta hotels are out with a new online-only campaign dangling an instant-win game to boost brand awareness and loyalty. The Irving, TX-based hotel chain is using the backdrop of a U.S. map showing La Quinta locations to tout its growth, and is …
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Acquisition
Mentos Bottles Geyser Fad
Mentos maker Perfetti Van Melle USA this week launched a contest that capitalizes on a pop-culture fad that could shoot brand awareness sky-high. Someone, somewhere figured out that dropping a Mentos mint into a 2-liter bottle of pop makes the beverage …