CONSUMER-MARKETING | ACQUISITION

Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier.

Mazola has already convinced 50,000 Hispanics to sample its corn oil, with an online sweepstakes and on-air cameo on Sabado Gigante. ACH Food Cos. is nearing the end of its Switch & Get Rich sweepstakes that encourages Hispanics to try Mazola ...

Subway restaurants are helping consumers with their New Year's resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman.

Virgin Mobile is out with a holiday sweepstakes offering consumers a chance to live the life of billionaire-style luxury for a getaway to Necker Island in the British Virgin Islands.

Dell, Inc. is giving away Chrysler Crossfires for Christmas through an online instant-win game. Players register for the End of Re-gifting Holiday Game, and then choose from three stockings on the screen; instant-win messages award two grand-prize 2005 ...

NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone.

Panasonic is out with a game of mystery that revolves around its TV ads showing a funeral procession with a mysterious woman walking behind a hearse wearing dark sunglasses and a bright red dress under a black coat. Players go to Panasonic.com to find ...

Subway Restaurants are teaming up with Discovery Kids to launch a new marketing and ad campaign for 2006 The promotion, which kicks off in January, will highlight the Discovery Kids series Endurance, featuring Discovery Kids branded premiums at ...

Arby's Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.

Winn-Dixie Stores is out with a cash giveaway that encourages its most loyal shoppers to keep shopping. Through Dec. 23, the grocer will give away $10,000 each day, as part of its Better Holidays Daily Cash Giveaway, to one of its loyalty rewards ...