Social
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Social
Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
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Social
Avoiding Social Media Pitfalls
Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.
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Social
Q&A: Transitioning from B2B to Academia
Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.
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Social
Social Spending for the Holidays
The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.
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Social
The ROI of Social Marketing
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.
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Social
How Twitter Lead Gen Cards Net Subscribers
Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.
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Social
Social Advocates Can Fuel Big Buzz
Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.
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Data & Analytics
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
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Social
Q&A: Word of Mouth Marketing Association
This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.
