Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.
Channel | Social
Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
Brands on Fire in 2020
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
Dave’s Killer Bread Slays the Direct Mail Marketing Kit Craze
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
2020 PRO AWARDS Winners Announced at Virtual Celebration
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
Ad Buyers Discuss TikTok’s Future and Potential Sale
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
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