Social
-
Engagement
Live from Pilot Pen: SBC Tour Promotes Unified Services
SBC is educating tennis fans about its all-for-one services this week with a mobile display unit at the Pilot Pen Tennis tournament held at Yale University. SBC’s 53-foot trailer allows consumers to try out segments of its bundled services, including …
-
Engagement
Taco Bell Mobilizes in English y En Español
Targeting both its English- and Spanish-speaking consumers, Taco Bell has taken it to the road this month touting its late night hours and exclusive new Mountain Dew Baja Blast beverage. Taco Bell’s bilingual Beetles are hitting the streets During the …
-
Engagement
Stars of Fox’s Quintuplets Appear at Local Malls
In support of Fox’s hit show Quintuplets, the five stars will travel to local malls to meet and interact with fans. Fox’s Quintuplets embark on a mall tour In each city, Quintuplets fans will have the opportunity to meet the show’s co-stars: Jake …
-
Engagement
Live from Pilot Pen: Michelob and VERB Mobilize
NEW HAVEN, CT—Michelob and VERB are making a presence at the Pilot Pen tennis tournament under way this week at Yale University. Presenting tournament sponsor Michelob ULTRA is making the rounds with its beer truck. The Anheuser-Busch brand is rewarding …
-
Engagement
Toyota’s Playground Games Drive Test Drives
Toyota is bringing back some classic playground games and putting them on four wheels for an eight-city test-drive festival, which kicks off Aug. 28 in San Francisco. In each city, 1 million square-feet of outdoor space will be turned into an adult …
-
Engagement
Virgin Mobile Sponsors MTV Video Music Awards
Positioning itself as hip and in tune with today’s youth, Virgin Mobile is sponsoring this year’s MTV Video Music Awards (VMAs) as part of its month-long For the Love of Music celebration. Virgin Mobile has designed a rehab van that will make its way …
-
Acquisition
1800CheapSeats Launches Re-branding Sweepstakes
Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB’s wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. …
-
Engagement
Cat Café Attracts Worldwide Attention, Delays Closing
NEW YORK—What was to be a five-day event for cats has been extended to 12 days following huge interest from the media and visitors. Thanks to the uniqueness of Meow Mix Café, a boutique and dining establishment for cats and their human relatives and …
-
Acquisition
GameRiot Video Game Festival Hits the Road
GameRiot is embarking on its third national tour launching this summer through the end of October. The video games festival and competition, presented by Spike TV, is expected to entertain nearly a quarter of a million gamers from now through Oct. 24 in …
-
Acquisition
’61 Olds Used as Bait to Catch Yahoo! Customers
A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather’s Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD …