7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November.
Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.
Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player's (AVP) Tour, a pro beach volleyball tour.
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks.
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees.
Prompted by high demand, United Media is bringing back its popular Charlie Brown Christmas tree promotion with Urban Outfitters this year, and is extending its partnership with the retailer to include other iconic staples from the comic strip.
Kellogg Co. has cast Tony the Tiger as a booster for historically black colleges with a $230,000 sponsorship deal.
With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace…
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.
Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks.
