Social
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Social
Content Marketing Gets More Strategic
A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.
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Social
Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions
Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.
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Social
World’s Top Brands are on Instagram
Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.
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Data & Analytics
What Justin Timberlake Can Teach B2B Marketers
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.
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Social
Pin Down Holiday Sales by Dominating Pinterest
Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
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Social
20 Tactics for Building a New Social Media Presence
Marketers who are charged with building social media presences from scratch have quite a task on their hands. The good news is that there are plenty of quick-win tactics to build audiences up to minimum critical mass.
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Social
4 Tips for Effective Native Advertising Using LinkedIn Sponsored Updates
LinkedIn’s Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.
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Social
Facebook Unveils Objective-Based Ad Buying and Reporting
Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”
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Social
What You Should Really Measure in B2B Social
B2B social marketing is measurable. It does deliver results—if you know what to look for and where.
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Social
Marketing Plan Template: Exactly What to Include
You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here’s a look at the 15 key sections you need to include in your marketing plan.
