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Direct Marketing | Print
Legal and Deliverable
As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned
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Direct Marketing | Print
Kellogg School Takes DM Electronic
Northwestern University’s Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year.
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Email
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
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Direct Marketing | Print
The E-Vette of a Lifetime
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line
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Direct Marketing | Print
California Nightmare
The California anti-spam law has made e-mail marketers frantic. Others are banking on the fact that a federal spam bill will pass before the state law,
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Direct Marketing | Print
Prospecting Powwow
Besieged by anti-spam laws and rising consumer mistrust, e-mail marketers and list professionals say that despite it all, prospecting isn’t dead. Several
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Direct Marketing | Print
Trade Groups Renounce Spam
Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before
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Direct Marketing | Print
West Coast Concerns
As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail
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Direct Marketing | Print
DMA May Sue Over CA Spam Law
The Direct Marketing Association is considering a legal challenge to the new California spam law, SB-186, by state Sen. Kevin Murray (D-Culver City).
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Direct Marketing | Print
Kraft Cooks Up a Conversation
Kraft Foods Inc. is using a series of e-mail newsletters to create a dialogue with customers and get them thinking about cooking. The packaged goods conglomerate
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