Channel | Email

DMA to Back Anti-Spam Law

|  by Chief Marketer Staff

In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

Meeting of the Minds

|  by Chief Marketer Staff

No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing. But that doesn't

Spam Stings

|  by Chief Marketer Staff

Everyone knows spam is proliferating. After all, who doesn't have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds

Lending Leverage

|  by Chief Marketer Staff

SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you're not able to maximize that good thing, it can be frustrating. Countrywide

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