Channel | Email

Whose WORD IS IT ANYWAY?

|  by Chief Marketer Staff

The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

It’s Gonna Cost Ya

|  by Chief Marketer Staff

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it's not because the base list price has changed

THE BEST WAYS OUT

|  by Chief Marketer Staff

When Paul Simon wrote his ode to breaking up 50 Ways to Leave Your Lover back in 1975, he had no idea the song's sentiments would apply to e-mail newsletters

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