Channel | Direct Marketing | Print

There are industrial parks for everything else. Why not direct marketing?That's part of the logic behind DM41, a business park scheduled to open this

THERE ARE MANY things DMers consider when setting up Web sites. Frames or no frames? Animation and sound or text-only? Get legal advice or go it solo?For

MW WORLDWIDE, an agency making its debut at this month's Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The

WHAT TYPE OF business does Darryl Hughley own?"The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand

FOR CLOSE TO 20 years, interior designer Lauri Ward has been providing high-rent decorating solutions at comparatively low-rent prices through her company

CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We've come a long way, baby, and by millennium

AT 3 A.M, one expects to find Ron Popeil on the air extolling the virtues of hair in a can. Or an '80s sitcom star praising a line of cosmetics. But the

JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and

THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened

MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen's job is pretty narrowly defined; a major part is