Channel | Digital

Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept.

Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce…

It'll happen any minute that big surge of online shoppers we've all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won't

A new survey by the Pew Internet & American Life Project shows that while 31% of American adults get lots of productivity and satisfaction out of using Internet-connected technology, 20% use such devices grudgingly

Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect.

Merkle has named four new executives in its interactive services group in its Denver office.

Agency.com has appointed Jordan Warren president of its San Francisco office.

Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. At least, that’s how it looks now.

Autobytel, one of the pioneering sites that hooked up new car shoppers and dealers in the mid-1990s, has launched a new one-stop Web shop aimed not just at auto seekers but at anyone with automotive needs