Channel | Digital

In mobile marketing, it

In search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going…

Pepperjam, an Internet marketing agency, has selected DoubleClick Inc. to provide digital advertising and marketing services.

Precise Leads Inc. has launched a new Web site (www.preciseleads.com) to help insurance agents generate leads online.

Fuhrmann co-founded Ownapainting.com, a Web site that offers hand painted reproductions of famous paintings for as little as $120 apiece.

Online entrepreneur Scott Hall found a new venture to acquire eight weeks ago, at an unlikely source: online classified ad service craigslist.com. The business he purchased is MyCigarLabels.com, which markets not the stogies themselves but personalized cigar labels.

Attendees at this year's Internet Retailer 2007 meeting in San Jose CA got some tips from the top of the retail heap on ways to let their Web sites help their multichannel merchandising efforts from Brian Osborne, vice president of marketing for Walmart.com.

Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed.

Google and Salesforce.com, a customer relationship technology firm, have linked up to combine search engine results with prospect management technology.

What with its current buying spree and the recent comScore finding that Google