Trade Shows
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Trade Shows
Partner Perspectives: How to Make a 10×10 Trade Show Booth Successful
It’s hard to wow with a roll-up and a tablecloth, yet small booths, the basic building blocks of a trade show floor, can have a huge impact and remain a key part of many trade show programs. Sometimes they’re the brand’s only asset. Sometimes they’re part of a scalable exhibit solution, deployed depending on the […]
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Trade Shows
Field Report: Six Exhibit Trends from SuperZoo 2025
Doggy stroller parking? VIP receptions for influencer pooches? You’re at SuperZoo 2025, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas, Aug. 13-15. The 75th anniversary show featured the largest participation in the event’s history as pet retailers navigate market pressures and seek new product solutions. The show […]
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B-to-B Events
10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health
For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a global innovator in animal health with a multi-exhibit experience that showcased new products and connected with veterinary professionals in personalized, memorable ways. Designed for education and engagement, the 50×60-foot corporate exhibit featured product-focused zones with hands-on engagements and custom workstations, […]
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B-to-B Events
From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025
The use of AI is evolving at neck-breaking speed across every aspect of our lives, rapidly changing how we plan, work and even think. In trade shows, this evolution is also happening fast, with AI powering everything, from access to knowledge to agents that can be built with no coding skills. Here’s what we’re seeing […]
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B-to-C Events
Introducing the 2026 Experiential Marketing Summit Advisory Board
To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern event marketers, we’ve selected a new class of leading brand marketers to serve as Experiential Marketing Summit Advisory Board members for the next two years. We are proud to include this esteemed group in our EMS “Brain Trust” and can’t […]
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B-to-B Events
10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo
On the agenda: trade show strategy for 2025, engagement tactics, budget (and tariffs impacts) and “intentional design.”
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Trade Shows
Three Ways MegaFood’s Booth at Expo West 2025 Solved for Sustainability on a Budget
As brands navigate the challenges of sustainable exhibiting, plant-based vitamins and supplements company MegaFood showed off its commitment to the environment at Expo West 2025 without breaking the bank or sacrificing storytelling or sensory appeal. The brand’s new 20×30 booth was tailored to highlight innovation and community values while making sustainability a key part of […]
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B-to-B Events
Six Travel Hacks from Trade Show and Event Pros
When Visit Indy wanted to make a lasting impression on event planners attending industry gatherings, the organization came up with a Comfort Kit, a branded envelope containing thoughtful items that can significantly improve travel and on-site experience. From Tylenol to hair ties and rehydration powder, it was all the small things that make a big […]
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Trade Shows
Q&A: Inside Singapore’s Big, Impactful ‘Little Red Dot’ at Expo 2025 Osaka
Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka, Kansai, Japan, and invites attendees on a multi-sensory journey to enjoy the power of their dreams. Visitors step into a gallery filled with paper cutouts depicting the country’s ever-changing landscape before […]
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B-to-B Events
Watch: The Brief, Live! June 2025 News and Trends Commentary
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly. Subscribe to The Brief […]
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