Trade Shows Archives - Page 2 of 23

3 Ways Exhibitors Are Tackling Education Through Experience

Attendees would ideally spend 54 percent of their learning time outside traditional session rooms, and at trade shows, that number rises to 64 percent, according a Freeman’s latest Trends Report, “The Future of Adult Learning at Conferences and Trade Shows.” While organizers continue to invest heavily in conference sessions and keynote programming, attendees increasingly value […]

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Trade Shows

Quiet, Fast, Sustainable: How Convention Venues Are Leveling Up

From private meeting pods to underground transit upgrades to green certifications, convention venues are raising the bar on the attendee experience. Here’s a look at what’s new at some of the industry’s busiest facilities. Private Meeting Pods at Moscone and GWCC ZenSpace has installed four semi-permanent meeting pods at Moscone Center in San Francisco, giving […]

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Trade Shows

Is Your Exhibit Strategy Ready for the Buyer-First Trade Show Floor?

When US Foods realized that its 15-year-old Food Fanatics show was starting to get too “vanilla,” the food distributor decided to change its approach. For the 2025 event, it completely reimagined its show floor and invited more than 5,000 food service operators, culinary professionals and industry experts to an experience designed around the customer journey, […]

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Trade Shows

Guest Column: The Fee You Didn’t Know You Were Paying

Many exhibitor service manuals contain an EAC fee. Most exhibit and event marketers have never been told what it is, what it covers, or why it keeps showing up. Open the exhibitor services manual for your next show and scroll past the carpet and the electrical order forms. Somewhere in the labor section sits a […]

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B-to-B Events

Swag That Works: The New Rules for Trade Show Giveaways

When Middesk set out to build trust with Money20/20 attendees, it transformed its booth into “The Trust Club” filled with custom-designed merchandise created specifically for the trade show experience. From heavyweight crewnecks to limited-edition duffles, the brand designed exclusive items to drive engagement at different levels, all leading back to the overarching message. “Trust is […]

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B-to-B Events

How Beverage Culture is Weaving its way into Trade Show Programs

A Watermelon Basil Refresher? A frothy Strawberry Matcha Latte? An… IV? Beverage culture is exploding, and exhibitors are turning to unique hot and cold non-alcoholic sips to deliver deliciousness along with engagement throughout their trade show programs. Here are some of our favorite flavors and activations.

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B-to-B Events

Eat up 7 Exhibit Trends from the Summer Fancy Food Show

Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event.

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B-to-B Events

5 Mid-Year Trade Show Exhibit Trends to Watch for 2026

Things are moving fast in trade shows and events, and we love being in the middle of it all. Over the past six months, EM’s team has logged in tens of thousands of steps around top shows across the nation. We sampled, shot hoops, and made perfumes, and, of course, mostly scouted the floor for […]

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B-to-B Events

How Brands Honored People in Exhibit Designs at ASCO 2026

From precision medicine to cell therapy and advanced diagnostics, oncology is rapidly evolving, improving patient outcomes and bringing hope. At the American Society of Clinical Oncology (ASCO) 2026 Annual Meeting, which took place at McCormick Place in Chicago May 29 through June 2, science was paramount but another narrative was just as important—celebrating patients, clinicians […]

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B-to-B Events

Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

In this episode, Sylvia Lopez-Navarro of Kia discusses how brands are building real emotional connections with audiences, and what that actually looks like in practice.

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