Topic

The Big Story

  • The Big Story

    The Worst Place To Show An Ad

    When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ads showing up next to the worst kind of criminal content — and the simple and complex solutions to this problem.

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  • The Big Story

    Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice

    The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

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  • The Big Story

    Ever-Elusive Transparency

    CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won’t provide it. Our special guest, Jounce Media’s Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.

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  • The Big Story

    TikTok On The Clock

    TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.

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  • The Big Story

    Ad Tech Is Acquiring: On T-Mobile-Vistar And Trade Desk-Sincera

    M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

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  • The Big Story

    AI And Smart Tech: AdExchanger Does CES 2025

    Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor,  we dig into what caught our eye this year.

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  • The Big Story

    Hallelujah, Retail Media Standards: Miracle Or Meh?

    The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.

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  • The Big Story

    Running the Numbers on Omnicom-IPG

    Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

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  • The Big Story

    Don’t Discount Black Friday

    This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.

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  • The Big Story

    No More TV Drug Ads? Don’t Hold Your Breath

    Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO and co-founder of BranchLab, a data science firm for health care advertisers, and this week’s guest on The Big Story. Efforts to crack down […]

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