Media Relations
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Media Relations
How to Help your CEO Talk Like a Human
The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.
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Media Relations
Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case
The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors’ PR teams should keep these crisis communications tips top of mind.
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Digital & Technology
Four Tips for Implementing AI in Health Communications
According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.
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Crisis Management
How TikTok’s Disappearance Became a PR Masterclass
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.
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Digital & Technology
How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab
As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.
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Digital & Technology
Why Do Some Industries Capture More Media Attention Than Others?
A recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.
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Crisis Management
Cyberattacks: Must-haves for a Crisis Communication Plan
When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.
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CES 2025
CES 2025: Paying it Forward and Taking Care of Yourself During Big Events
Guerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.
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CES 2025
CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves
Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.
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CES 2025
CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish
PRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.
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