Inside the Buy Side
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Inside the Buy Side
Live Streaming Takes Brand Advertising Full Circle
In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era.
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AI
The Rise of AI-Driven MFA Content: Insights from DoubleVerify’s Global Report
Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.
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Decoder
Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying
According to Statista, in 2023, global spending on programmatic advertising reached $558 billion. By 2026, this number will likely grow to $700 billion. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020.
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Inside the Buy Side
Samsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement
Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations – North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest advancements and how they’re transforming ad strategies across platforms.
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Inside the Buy Side
New Study Reveals GSTV Dominates Ad Attention
A recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV’s prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. In collaboration with Lumen Research, the study provides compelling evidence of GSTV’s effectiveness in engaging audiences and delivering value to advertisers.
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Inside the Buy Side
Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group
Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives.
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Inside the Buy Side
Advertisers, Are You Ready for This Year’s Election Cycle?
Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into linear TV advertising, where audiences are wide and all-encompassing.
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Inside the Buy Side
UI Upgrade: How Future Today is Transforming Streaming for Viewers and Brands Alike
Future Today’s apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app’s theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. Jennifer D’Alessandro, Head of Ad Sales and Marketing emphasizes that brands can create thematic takeovers related to holidays, programming, or genres.
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Inside the Buy Side
TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity
Through our conversation with Meredith Brace, you’ll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and fostering inclusivity as a driver for better business outcomes.
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cookies
Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges
With cookies eventually going away for good, SPO may never be the same. So where does that leave SPO and how will advertisers and suppliers work together again to retain the efficiency to which they’re accustomed?
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