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Email
Magilla Top-Business List Drives Press Releases … Sort of
OK, so maybe The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis wasn’t the business model I thought it was.
The list—written as a transparent attempt to generate cheap publicity—resulted in two press releases from companies crazy enough to acknowledge they were included.
However, they are the two of the best press releases ever received by this newsletter.
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Email
MailChimp Unveils A/B Split Test Feature
MailChimp, a do-it-yourself e-mail service provider aimed at small businesses, has developed a feature enabling its customers to do automatic A/B split tests.
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Email
A Kinder, Gentler [And Cheaper] Goodmail?
David Atlas, senior vice president of worldwide sales and marketing for Goodmail Systems, knows his company has irritated the crap out of e-mail service providers
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Email
At Last, The Magilla Marketing List of Top Companies … Sort Of
The Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis.
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Email
Direct Response Technologies Offers E-mail List Suppression
Direct Response Technologies Inc. has begun offering e-mail list suppression services from UnsubCentral Inc.
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Email
Stiles Hired at Goodmail, Company Confirms
Charles Stiles, the former postmaster at AOL, has signed on with Goodmail Systems as the e-mail authentication firm’s new vice president of worldwide business development, Goodmail has confirmed.
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Email
Postmaster Stiles Out at AOL; Could he be the Next Public Face of Goodmail?
Charles Stiles, AOL
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Email
Open Rate, Schmopen Rate: Time to Change the Name
E-mail average open rates were down 3% earlier this year from the same period last year, according to a benchmark report from e-mail service provider MailerMailer.
Does this mean 3% fewer people on average are opening their e-mails? Nope. It means the most stupidly named metric in the history of marketing is continuing its long agonizing slide into almost total uselessness.
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Email
Responsys Enters Collaborative Software Market
Responsys yesterday announced it has developed an on-demand collaborative software product that, according to the e-mail marketing technology provider, allows marketers to manage projects with people in multiple locations more efficiently.
Dubbed Responsys Interact Team, the product opens a new line of business for the company.
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Email
Stupid Government Watch: FTC Releases Fraud Figures … From 2005
The Federal Trade Commission yesterday in a press release published figures saying 30.2 million Americans or 13.5% of U.S. adults fell victim to fraud. Not surprisingly, e-mail was used to deliver a significant percentage of the pitches
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