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Email
The New Hotmail – Clean Sweep for Good Senders
Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft’s Windows Live Hotmail is a critical business-to-consumer e-mail marketing communication channel. You’d be hard pressed to find a subscriber list that doesn’t contain a significant portion of Hotmail or related domain e-mail addresses.
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Email
S&S Worldwide Saves 25% of Abandoned Carts via E-mail
By sending automated triggered messages to customers who left without completing their purchase, S&S Worldwide manages to turn one out of every four abandoned carts into a sale
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Email
How to Rectify a Mistake-Ridden E-mail
Everybody makes mistakes—even experienced e-mail marketers. But if you’ve ever sent out an e-mail containing an error—large, small, or in between—you know the quandary of how to gracefully correct that dreaded slipup. Here are some guidelines on how to right wrongs and keep that ever-so-important customer trust.
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Email
Q&A: The Most-Essential E-mail Metrics
We asked Greg Cangialosi, president/CEO of e-mail marketing services provider Blue Sky Factory, for his opinion regarding which metrics must be tracked.
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Email
Beyond Clicks to Behavioral Metrics for Newsletters
In the world of e-newsletters, everyone is familiar with the basic metrics to gauge success. At the publishing company where I work, we
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Email
Broker Roundtable: What Are the Trends in E-Mail Lists?
This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting?
Our current panel features Christopher Pickering of MeritDirect, Stephani Wright of Focus USA, Becky Hagadorn of the Catamount Group, John Ahern of MDx Medical, Lisa Horder of Institute Lists and Kathy Duggan-Josephs of RMI Direct Marketing Inc. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].) -
Email
The Evolution of the E-mail Service Provider
Today consumers demand more of brands, and in turn, marketers expect more of their solutions providers. As a result, this multichannel evolution reflects the growing need for ESPs to mature into more-complex solutions providers.
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Email
Q&A: Laura Atkins on Monitoring E-mail Deliverability
Monitoring e-mail deliverability is critical to ensuring that our messages are being delivered. But because there are so many types of deliverability tools and services available
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Email
Video in E-mail: It’s About the Results, Not the Technology
The most important objective of any successful video e-mail campaign is simply getting people to watch the video. The best option for incorporating video into e-mail is to combine ease of execution with tactics that drive optimal response rate.
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