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Email
Are These the Best-Designed E-mails of the Year?
We all know that beauty is in the eye of the beholder. But that didn
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Email
The Sum of the Parts, Part 7: Welcome Campaigns
Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying
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Email
E-mail List Churn: Four Ways to Retain Subscribers
Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list.
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Email
E-mail Metrics That Matter
For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even
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Email
Brand and Category Alerts Are Good Karma for Karmaloop
Lots of companies talk about allowing customers to choose the types of e-mails they wish to receive. Fashion e-tailer Karmaloop is actually doing it, to a highly specialized degree, and is reaping huge increases in conversion rates as a result.
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Email
The Zeigarnik Effect, and Why You Need to …
The Zeigarnik effect is what made you read past the headline of this article and past the subject lines of most e-mails. When you have a subject line that finishes with a period, you are basically encouraging the recipient’s mind to think of the message as a completed task.
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Email
You Need to Give a Damn About Your Bad E-mail Reputation
Nearly 20% of the e-mails that marketers send today are blocked by mail providers due to issues with the sender
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Email
Financial Publisher Kiplinger Shares Hard-Won E-mail Wisdom
Minimal images, longish copy, and “ugly” layouts: Those are the elements of Kiplinger Washington Editors’ most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott.
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Email
Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More
Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths.
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Email
The New Hotmail – Clean Sweep for Good Senders
Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft’s Windows Live Hotmail is a critical business-to-consumer e-mail marketing communication channel. You’d be hard pressed to find a subscriber list that doesn’t contain a significant portion of Hotmail or related domain e-mail addresses.
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