-
Email
Live From NEMOA: Choose Your Words Carefully
Do you put your pants on one leg at a time? Or do you wear trousers?
Sure, on the surface the two words may mean the same thing. But to a reader, one is decidedly more upscale, regardless of how you wear them.
Thursday at the New England Mail Order Association’s spring conference, copy guru and Direct magazine columnist Herschell Gordon Lewis encouraged attendees to think carefully about their copy choices.
-
Email
B-to-B Marketers Lack Permission Practices: Study
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing
-
Email
Dyson, MoveOn.org Brawl Over Goodmail
Technology investor Esther Dyson is reportedly furious with the folks over at DearAOL.com for selectively quoting an op-ed she wrote in the March 17 New York Times supporting AOL
-
Email
Still Spamming After All These Years?
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing
-
Email
Dyson, MoveOn.org Brawl Over Goodmail
Technology investor Esther Dyson is reportedly furious with the folks over at DearAOL.com for selectively quoting an op-ed she wrote in the March 17 New York Times supporting AOL
-
Email
CA Senator Drafting Anti-AOL-Goodmail Law
California State Sen. Dean Florez announced last week he is drafting legislation against AOL
-
Email
Canadian Open and Click-Through Rates Higher?
Average e-mail open and click-through rates are higher in Canada than in the U.S., if two studies that came out last week are to be taken at face value.
-
Email
It’s Official: Spam Art Now a Genre
David Chien, a Houston-based installation artist, has created a series of works for viewing online called Spamgraffiti.
-
Email
Image Blocking Drops E-mail Open Rates: ExactTarget
E-mail open rates declined 16.5% in 2005 while click-through rates, or number of times someone clicked on a link in the e-mail, remained steady, according to e-mail service provider ExactTarget.
Topic