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Email
Washington Settles State’s First Can-Spam Suit
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can Spam Act, the state
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Email
For E-mail Subject Lines, Tell Rather Than Sell
After analyzing more than 40 million e-mails sent from its customers, MailChimp found those with the highest open rates (ranging from 60% to 87%) had the most-straightforward subject lines.
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Email
Anti-Spam Group Tries to Resurrect Blue Frog
A group of anonymous anti-spam activists is attempting to pick up in the war against e-mail spam where now-defunct start-up Blue Security left off after it went down in flames last week.
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Email
Ten Ways to Improve Your Landing Page
You spend an extensive amount of time creating just the perfect e-zine or marketing e-mail. The copy is right, the creative is on target and you know you are serving your audience. After you send the e-mail, something happens. The results are lackluster and you’re just not sure why.
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Email
The Lesson of Blue Security: Stupid Ideas Have Stupid Results
While some in tech circles lamented anti-spam company Blue Security
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Email
Not-So-Obvious Words Trigger Spam Filters
Besides obvious words and phrases such as Viagra and penis enlargement, there are a whole slew of not-so-obvious words that can trigger spam filters, according to British company Email Reaction.
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Email
South Koreans Bust “Zombie Master”
South Korean authorities reportedly have arrested a man suspected of running network of 16,000 zombie computers to send 18 million spam e-mails to 133 countries a day.
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Email
Open and Click Rates Rally in Q1: eROI
E-mail open and click-through rates came roaring back in the first quarter of 2006, compared to the fourth quarter of 2005, according to a recent study by eROI.
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Email
E-Mail Marketers: Customers Tell You What They Want
What do favorable brand perceptions, trust, and relevance all have in common? They were all found to be the most effective e-mail marketing tactics for eliciting a favorable response
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