Digital
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Digital
Nine-Tenths of Search Success
Woody Allen once said, “Nine-tenths of success is just showing up.” Marketers should have such a firm grasp of the obvious. Nine-tenths of search success is simply showing up on the right terms.
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Digital
Auto Sites Feed Some Gas to Online Marketing
The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.
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Digital
Search Sophistication on the Upswing
Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools. Those are some of the top-line findings of the latest survey by JupiterResearch of leading company marketers and agencies with responsibility for search marketing.
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Digital
Catching Up with UpSnap
When SearchLine last spoke to UpSnap Networks, back in November 2004, the Davidson NC-based company had just introduced a free SMS-based mobile business directory service. Fast-forward a year and a half, and pay-per-call ads have been added to the ad mix.
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Digital
Mobile Messaging: Applications and Implications
Today’s mobile technologies offer more communication options and more consumer control–and more confusion.