Digital
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Digital
Click Auditors Sandbagged in San Jose
Someone inside the Googleplex has been reading the great Chinese strategist Sun Tzu on the value of surprise in battle. That might explain why the company chose to lob a hefty grenade into a panel discussion on click fraud and click auditing at this week
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Digital
Visualize, then Optimize
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Now Fortune Interactive has a new virtual-reality module that can point out which advertisers’ Web pages are best optimized for a specific keyword on a specific engine.
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Digital
Blogging for Suds Success
Can blogs sell beer?
One microbrewery in Connecticut hopes so.
New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So in May of this year, Rob Leonard, owner and brewmaster at the 17-year-old beer maker, engaged New Haven’s Heavybag Media to get the word out both online and offline.
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Digital
InfoSearch Launches Search Optimization Services Reseller Program
InfoSearch Media Inc. has reached an agreement with the WSI Consultants to promote search engine optimization services to customers using key phrases researched and supplied by InfoSearch
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Digital
Jambo Will Provide Pay-per-call to Brokers
Informa Research Services, an Agoura Hills CA-based company providing services to the mortgage industry, has signed an agreement for a pilot program to use pay-per-call ads from Jambo to connect consumers and mortgage brokers.
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Digital
ComScore Launches Competitive Search Reports
ComScore Media Metrix has launched a new service that will provide search marketers with reports that compare the effectiveness of their keyword strategies and tactics with those of their major competitors.
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Digital
Click Fraud: Three Important Considerations
With so much recent focus on marketing accountability, click fraud is clearly an important and timely issue. Chief marketing officers want accountability for each marketing dollar spent,
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Digital
PR Goes to Work in News Search
What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so. It can be done, if you can produce a press release that
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Digital
Search Marketing and Display Ads: Good Alone, Better Together
Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a new study from digital marketing firm Atlas, a subsidiary of aQuantive.