Digital
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Digital
Live from SES San Jose: Google Hunts Future Ad Venues
CEO Eric Schmidt told an audience of search advertisers that his company’s business model of selling targeted ads at auction can make the transition to other online and offline media — including radio and perhaps television.
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Digital
Google and the MTV/ XM / MySpace Generation
Eric Schmidt, Google CEO, is betting that advertising will be a hit on the Internet even beyond search. That’s why his company has launched a flock of new ad initiatives in the last two weeks, he told an audience at this year’s Search Engine Strategies meeting in San Jose CA.
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Digital
Click Auditors Sandbagged in San Jose
Someone inside the Googleplex has been reading the great Chinese strategist Sun Tzu on the value of surprise in battle. That might explain why the company chose to lob a hefty grenade into a panel discussion on click fraud and click auditing at this week
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Digital
Visualize, then Optimize
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Now Fortune Interactive has a new virtual-reality module that can point out which advertisers’ Web pages are best optimized for a specific keyword on a specific engine.
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Digital
Blogging for Suds Success
Can blogs sell beer?
One microbrewery in Connecticut hopes so.
New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So in May of this year, Rob Leonard, owner and brewmaster at the 17-year-old beer maker, engaged New Haven’s Heavybag Media to get the word out both online and offline.
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Digital
InfoSearch Launches Search Optimization Services Reseller Program
InfoSearch Media Inc. has reached an agreement with the WSI Consultants to promote search engine optimization services to customers using key phrases researched and supplied by InfoSearch
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Digital
Jambo Will Provide Pay-per-call to Brokers
Informa Research Services, an Agoura Hills CA-based company providing services to the mortgage industry, has signed an agreement for a pilot program to use pay-per-call ads from Jambo to connect consumers and mortgage brokers.
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Digital
ComScore Launches Competitive Search Reports
ComScore Media Metrix has launched a new service that will provide search marketers with reports that compare the effectiveness of their keyword strategies and tactics with those of their major competitors.